Choosing food for what isn’t in it has been the gateway to a whole lot of ridiculous food trends. I’m old enough to remember when everyone was talking about avoiding eating cholesterol. Like weeds, up sprung “cholesterol-free” labels on all sorts of foods in the grocery store. Highly processed foods like cookies, crackers, sugary breakfast cereals all had “cholesterol-free” emblazoned across them. People heard that cholesterol meant heart attacks so choosing low-cholesterol foods must be healthy choices. Right? Boy were people wrong. These foods were just as unhealthy as they were before they were marked with “cholesterol-free”. What’s worse, is that many people were happily scarfing down huge portions of these foods because they were cholesterol-free.
An example of this type of thinking/ behaviour: before, I might have had a couple of handfuls of potato chips but now I can eat an entire large bag because they’re cholesterol-free.
It sounds ridiculous when I break it down this way but it was happening. A lot. A particularly amusing label that I remember was bananas sporting “cholesterol-free” stickers. Why is this amusing? Because cholesterol is a fat made by some animals. That’s why it’s found in red meat…and us. Bananas, are a fruit (not an animal). They never did contain cholesterol. Bananas hadn’t changed. But here they were now labeled “cholesterol-free” and people were flocking to them.
I’m seeing this now with the gluten-free trend. “Gluten-free” is announced across all sorts of foods. Many of which never contained any gluten in the first place (thus, like bananas and cholesterol). These foods range from healthy choices to unhealthy choices. People are choosing them because “gluten-free” now equals “healthy” in many people’s minds. But the presence or absence of gluten has nothing to do with it. A chocolate cupcake isn’t a healthy choice suddenly because it’s gluten-free. It’s still a treat to be enjoyed once in a while – not by the dozen.
I’m not commenting on whether eating cholesterol was healthy or unhealthy. Nor whether people should eat or avoid gluten. That’s completely beside that point. What I want to draw your attention to is that when you choose foods for what isn’t in them, you leave yourself at risk for falling for these marketing traps.
Instead I want you to turn it completely upside down. Choose food for what IS in it. Your body needs to be nourished. You need to fuel it with good food and all the vitamins, minerals, fibre, antioxidants, energy and other nutrients that it needs. Make most of what you eat be foods close to the way that Mother Nature made them (i.e. minimally processed) where all the good stuff hasn’t been removed through processing. Sometimes enjoy foods that you eat solely for pleasure.
Respect food for what it can offer. Respect your body and feed it well. Yes, in a world where we’re almost constantly told to hate our bodies, this act of choosing to nourish yourself can feel like a small act of rebellion. And so, I say it again:
Choose food for what IS in it. You’re worth it.